What We Provide

- Activism Training—we train and mobilize conservative activists in Voter Registration and voter contact. TFFA can bring the training to your group or organization. A network of hundreds of churches and pastors that partner with our effort—a unique advantage no other conservative organization has.

- Highly precise targeting and voter outreach, investing in critical races every year to help mobilize Christian conservative voters with messaging that convinces them to vote

- New efforts to focus on early voting, voter registration, and mail-in balloting at the doors and on the phones. We can incorporate these efforts with our established, effective, and high-volume field program

- Highly targeted digital ads, texting, and other outreach that brings the sophistication of a multi-million-dollar organization to our organization Candidate trainings to help equip conservative candidates with the skills necessary to run well-funded, competent, and efficient campaigns taught by some of the best operators in the business

Most people don’t know this, but only a little above 50% of Evangelical voters, who attend church regularly, vote consistently. That’s dismal to what it should be. Most of these voters are conservatives. What would this nation and this Commonwealth look like if that number increased just 10%? We are the ONLY organization effectively chasing this voting bloc in the Commonwealth 

Staff

Bruce Schlesman, Director of The Family Foundation Action.

Bruce is responsible for ensuring Virginia voters are informed about where candidates for public office stand on our issues and motivating voters to support our values at the ballot box. The Family Foundation Action has knocked hundreds of thousands of doors and influenced hundreds of thousands of voters across the Commonwealth. We are delighted that Bruce is taking on this role to expand Action’s operations in Virginia.

The son of a pastor, Bruce grew up in Richmond, VA, and in the church. Ministry, faith, and missions have been central to his life since childhood. In 2020, Bruce partnered with an established political fundraiser to create the fundraising firm Red Fox Strategies LLC.

He raised several million dollars for several political campaigns and non-profits from 2020 to 2022. Bruce personally handled over 50 clients including Chuck Smith for AG, Joe Kent, Delegate Mike Cherry, and Rep. Bob Good. As CEO of Red Fox, he doubled the business in the first year.

Beyond his fundraising firm, Bruce brings a wealth of campaign and non-profit experience. He got his start as a field staffer with Dave Brat and Trump in 2016, worked for Ed Gillespie’s gubernatorial campaign, and managed John McGuire’s Delegate race in 2019.

He also worked on the communications team for Judicial Watch, including helping manage the press, booking interviews with national outlets, running their social media accounts, and hosting their digital TV channel “Inside Judicial Watch.”

Bruce attended Christopher Newport University, where he was part of the President’s Leadership Program and ran cross country and track. He graduated in 2016 with a degree in political science and minors in leadership studies and history. He earned his Master’s from Liberty University in Public Policy and International Affairs.

Bruce and his wife Tracy are Richmond natives and currently live there with their dog, Baxter. Bruce is a huge Philadelphia sports fan, particularly of the Super Bowl-winning Philadelphia Eagles.

Jessi Blakely, State Director of The Family Foundation Action

Originally from upstate New York, Virginia has been Jessi’s home for the past decade.. 

Jessi Blakely is a conservative leader in Virginia and has volunteered and worked thousands of hours on campaigns. Since she graduated from Regent in 2017 with a Bachelor’s in Government, she’s worked in Virginia politics as an activist and campaign operative.

Jessi also has an MBA from Regent in non-profit management. 

She and her husband Jack live and attend church in Mechanicsville, VA. They both work in conservative politics and are constantly helping conservative leaders get elected to local, state, and federal office. As State Director of TFFA, she’s doing exactly that—mobilizing conservative Christian leaders, volunteers, and voters to help win critical elections. 

Victoria Cobb, President of the Family Foundation Action

Victoria Cobb is President of The Family Foundation of Virginia, the largest and oldest pro-family advocacy organization in Virginia, where she maintains the vision, mission and strategies of the organization.  In her 20th year as President, she now also oversees the work of their legal arm, the Founding Freedoms Law Center. 

Victoria is also President of The Family Foundation Action, a 501c(4) that protects families and promotes responsible citizenship by giving Virginians the tools they need to hold their elected officials accountable, including educating and mobilizing voters in key elections.

In her role as spokesperson for the organization, she is often quoted in the media. Her weekly commentary on the issues of the day can be heard on Speak Up! radio.  She currently serves on the Board of Directors for John Jay Institute and Family Policy Alliance.

Victoria earned her B.A., Political Science and Leadership Studies at University of Richmond.  She and her husband Matt and their four children reside in Richmond, Virginia.